Getting Ernesto Buono Fine Jewellery found on ChatGPT
Check and first fixes, finished 28 Oct. Phase 2 starts once you've been through the questions below.
Visitors land on the page they were after instead of an error, and Google passes the old address's standing on to the live page.
Your site is at level 3 of 5 today: Google and AI tools can reach it and the core product details are there, but there are errors and gaps. Level 4 is the AI-ready benchmark. We re-score at phase 5, once the bigger fixes are live, so the level doesn't move with each small fix.
Everything we've changed so far that helps you show up in Google, Google Shopping and AI search, and why each one matters. Every change is recorded and can be reversed.
These old addresses were already set to forward somewhere, but to pages that no longer exist. Each now lands on the same piece at its current address or, where the piece has gone, the closest live range.
Why it matters: Visitors land on the page they were after instead of an error, and Google passes the old address's standing on to the live page.
Every page read as raw code, alongside a year of your Search Console data and Google's own check on each page. See it →
Why it matters: It tells us what is holding the site back and in what order to fix it. The 17-point scoreboard tracks each fix.
For each page below we've written what we'll do and why. Tick OK, or choose Change and tell us what you'd like instead. Anything you leave alone, we'll go ahead with. When you're done, press Send at the bottom of the screen.
Each of these is on your site twice. Two copies of one page split the visits and the attention from Google between them, so neither does as well as one would. A forward sends visitors, and Google, from one copy to the other, and nothing is deleted. We've picked the copy Google already prefers to keep.
OK to forward each one as shown?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 1.1 | /book-an-appoinment-mod A second copy of your Book an Appointment page, with a typo in its address | Forward it to /book-an-appointment Your real booking page, the one Google shows (19,361 times in 90 days). | |
| 1.2 | /new-arrivals/gold-chain-bracelet-with-cross-timeless-elegance-in-18kt The Gold Chain Bracelet with Cross, listed a second time under New Arrivals | Forward it to /bangles-bracelets/chain-bracelet/gold-chain-bracelet-with-cross-timeless-elegance-in-18kt The same bracelet in your Chain Bracelets range, which Google shows more often (39 times to 22 in 90 days) and which stays put when it's no longer new. | |
| 1.3 | /engagement-ring-spotlight-halo-engagement-rings Your 'Engagement ring spotlight: Halo engagement rings' article, published twice | Forward it to /engagement-ring-spotlight-halo-engagement-rings-2 The second copy is the one Google prefers (410 times shown in 90 days, to 112). | |
| 1.4 | /engagement-rings/side-diamonds/oval-cut-lab-engagement-ring The Oval Cut Lab Engagement Ring, listed twice at the same price | Forward it to /uncategorised/oval-cut-lab-engagement-ring-copy The other listing is the one Google shows more (38 times to 9 in 90 days). If it's the older one you'd rather keep, tell us and we'll do it the other way. |
We check your site on 17 points, the way Google and AI search tools read it. This is where each one stands; it changes as the fixes go live. What we found is from 20 Oct 2026.
Your site is at level 3 of 5 today: Google and AI tools can reach it and the core product details are there, but there are errors and gaps. Level 4 is the AI-ready benchmark. We re-score at phase 5, once the bigger fixes are live, so the level doesn't move with each small fix.
Google and the AI search tools we checked can reach every kind of page on your site. 1 AI training crawler is blocked by your crawler rules, which leaves your brand out of what future AI models learn; search and today's AI answers aren't affected. 6 bots get into private pages, such as the cart and account pages, because of how the crawler rules are grouped. 228 pages in the list you give Google are dead or forward elsewhere.
1,902 of your 2,212 main pages are in Google; the detail lists each of the rest with Google's reason. 2 pages answer normally but show an error or nothing of their own.
Your site sells to one market, Australia, on one address, so there's nothing to set up for other countries.
Now: Nothing to do.
The short file AI shopping assistants read about your brand holds crawler rules rather than a description of you.
1 address your site links to leads to a dead page. 3 of the links are mistyped addresses, so they lead nowhere. 30 old addresses forward to a dead page. 101 links point at an old address that forwards, rather than straight at the page.
Now: 17 of the 30 old addresses that forwarded to a dead page now go to the right page (23 Oct). The rest are still in the plan for phase 1.
Done so far: Old addresses that forwarded to a dead page now go to the right live page. See it →
80 pages show another page's content instead of their own. 4 ad and campaign pages are live with no search traffic of their own. 55 pages look like copies of other pages, with no visitors and no menu links. 4 pairs of pages are copies of each other.
81 pages have no main heading. 138 pages show two main headings, which can leave Google unsure which one is the page's. 103 pages have no description at all. 52 pages show a main heading that belongs to another page or section.
Pages load smoothly for real visitors: nothing is in Google's poor band.
Now: Nothing to do.
6 product and article images have no useful label for search engines and screen readers. 9 more image tags have no label at all.
100 pages show in Google but win fewer clicks than your other pages at the same position. 1 group of pages shows generic text from an app or theme template in Google.
9 pages fail Google's own check on their product details. 1 product page describes the product more than once, which gives Google conflicting details. 1 of the delivery and returns details is stated differently on different pages. Most of your 1,776 product pages leave a brand, a barcode, a rating, shipping details and returns details out of their product details, which Google's free product listings read.
Not checked yet: we need view access to Google Merchant Center.
Now: Waiting on access.
On 23 pages, 44 phrases Google shows use wording your brand kit rules out.
121 pages have no link from anywhere on your site. 116 of your 116 articles don't link to a product.
Your brand has no entry in Wikidata, the public database many AI tools draw on. 1 of the profile links in your site's company details is empty.
The sites linking to you haven't been reviewed one by one yet.
400 of the 960 visits from AI assistants land outside your analytics' AI channel, so they count as other traffic.
| Measure | Baseline, 20 Oct | Goal |
|---|---|---|
| Phase 1 fixes | ||
| Links on your site that go nowhere | 1 | None |
| Old addresses forwarding to a dead page | 30 | None |
| Dead addresses Google still shows | 0 | None |
| Old addresses forwarding to another website | 0 | None |
| Later phases | ||
| Pages showing another page's content | 80 | None |
| Pages reusing the homepage's Google description | 0 | None |
| Pages with no main heading | 81 | None |
| Pages with two main headings (a risk, not a fault) | 138 | No target: reported |
| Product and article images with no useful label | 6 | None |
| Product pages whose barcode Google can read | 1 of 1 | Every product that has a barcode |
| Page jumping while loading (Google: 0.1 or under is good, over 0.25 is poor) | 0.04 | In the good band |
| Pages no other page links to | 121 | Only hidden pages |
| Articles that link to a product | 0 of 116 | All |
| Main pages in Google | 1,902 of 2,212 | Every page that should be |
5 phases, with a stop after each one where we need you (the blue diamonds).
Where the data on this page came from.